HugUחג
Project
passport
HugUחג is an event agency created by two friends. The agency offer a unique events for all ages that meets their expectations. The main mission is to help people feel free and comfortalbe during the event.
We wanted to make sure, that visual brand compare to agency’s politics. The main goal is to create logotype that reflects the youth spirit and childishness as the qualities of the team.
We created user portraits and analyzed their experience, behaviors and priorities. We tried to understand what is an ideal event for people. Аnd who they are willing to trust to organize it.
The word HUG is a reference to the desire to be
in the arms of your loved ones. And the word חג (read as ‘hag’) is translated from hebrew as ‘holiday’. So the name hints as ‘the holiday that hug you’. The logotype clearly represent it.
We conducted visual research and studied the identity of competitors.
We created logotype based on the qualities of the event agency.
We built user portraits and discovered their motives and desires.
We developed strong brand identity based on muted colors and idea of customer care.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.
